Innovation Nation

A White Paper on Design Thinking in Namibia

Turipamwe publishes an industrial White Paper on design thinking, the first in Namibia. This groundbreaking publication is packed with insights from an original study conducted in 2022, and it informs how Namibian organisations can approach innovation. Readers can gain knowledge on the current applications of design thinking and future possibilities in Namibia's unique context.

Design thinking is an innovative mindset, methodology, and problem-solving process that places people's needs at the centre of its approach.

A "How to" map for the future-oriented

Turipamwe publishes a White Paper to raise awareness of design thinking and its links to innovation. The unique publication is the first Namibian White Paper on the topic, and it is a practical map for navigating the landscape of innovation.

It describes the design thinking process, and its benefits to Namibian businesses, and unveils original research findings on its use in Namibia in 2022. But this is not your average White Paper. It comprises an insightful Case Study, illustrating Turipamwe’s transformative experience embedding design in its business operations, offering tangible examples of the Do’s and Don’ts for SMEs.

The publication includes a noteworthy contribution from distinguished guest authors exploring the decolonisation of the methodology. It offers recommendations for teams curious to leapfrog their innovation practice and a roadmap for advancing Design Thinking in Namibia.

Readers will find a valuable Glossary to help navigate the innovation jargon. We want this knowledge to be available for all, so the publication will be publicly shared as a free download under Creative Commons.
Watch this space to get your copy!

Get your digital copy of the
White Paper here!

White Paper Launch Event


Keynote speaker

Hanno Nevanlinna
Co-Founder, Futurice (FIN)

Hanno is one of the founders of Futurice. He has walked the path from a start-up to an international company. He’s one of the masterminds of the Futurice culture as well as the Lean Service Creation methodology. During the years 2004-2009, he innovated, planned and built Finland’s largest photo-sharing service Kuvaboxi, 2008-2010 he founded the Futurice UX consultant team and during 2010-2013 he led as head of HR Futurice to be the first company ever to be selected as Europe’s best workplace twice in a row. Currently, Hanno talks and teaches companies on how ways of working, culture and organizations are in the key role in building a better future.
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Panel discussion

Tanya Stroh
Founder and Lead Facilitator, Turipamwe


Tanya Stroh is a creative dreamer, thinker, maker, and doer who works at the intersection of design, creative industries, and innovation. She founded Turipamwe in 2011 and has since scaled it to Namibia's foremost design agencies.
Tanya is responsible for creative leadership, strategic partnerships and sprint facilitation. Beyond that, she is an awarded multidisciplinary designer and educator with 10+ years of experience in varying design disciplines.
Tanya holds a BA Honours in Strategic Brand Communication, specialising in visual communication and multimedia.
She completed an executive course in Design Thinking in Practice at the Hasso Platner School of Design Thinking in Afrika* at the University of Cape Town. Tanya advocates for design as an agent for change in business and communities.
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Sem Mandela Uutoni
Head of Partnerships and Communications, United Nations World Food Programme (WFP)


Sem Mandela Uutoni is an international civil servant, development practitioner and executive. Before joining the WFP,
he worked as the Chief Executive Officer of the One Economy Foundation and a deputy director in the Office of the First Lady. His work experience further includes working as the national development advisor focused on UN-Namibia relations in the Office of the President stationed at the National Planning Commission, and working on regional integration in the Office of the Chairperson at the African Union Commission in Addis Ababa, Ethiopia.
Sem also co-founded the African Pathfinder Leaders Initiative (APLI) in 2018, which builds bridges of opportunity by equipping youth with skills, resources and networks to achieve personal goals and contribute to societal development.
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Professor Heike Winschiers-Theophilus
Professor in the Faculty of Computing and Informatics, Namibia University of Science and Technology


Heike Winschiers-Theophilus is a Professor in Software Engineering at the Namibia University of Science and Technology. Her research focuses on the design of digital technologies with indigenous and marginalised communities as a means to provide alternative learning ecologies for communities and students; foster socio-economic agency of marginalised; enrich established research paradigms with indigenous and marginal knowledge, and generate inclusive tech innovations. She established long-term collaborations beyond individual projects with different communities and has received multiple national and international grants and awards.
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Brad Wilson
Digital Acceleration Manager, Ohlthaver & List and Web3 Strategic Advisor


Renowned in the digital landscape, Brad is a seasoned Digital Marketer with over 7 years of expertise. In 2022, he transitioned to drive the strategic vision for the Digital Acceleration team at Ohlthaver & List, where he has been trailblazing transformation projects with a human-centred lens. Always willing to “fit out”, he believes in the convergence of people and technology and epitomises an unwavering commitment to innovative solutions that redefine norms. Brad’s project portfolio reflects an innovative spirit and underscores the tangible impact of design thinking in today's uncertain business world. As a Future of the Internet ambassador,  he established a Web3 Strategic advisory to develop pioneering strategies at the intersection of data sovereignty and the immersive web.
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Auri Evokari
Growth Consultant and Doctoral Researcher, Turipamwe

Introduction to the White Paper

Auri researches and designs initiatives that make startups thrive in Sub-Saharan Africa. She enables entrepreneurship as a Consultant and Doctoral Researcher at Loughborough University London Institute for Design Innovation.
Auri has been a design thinking practitioner since 2016, mainly using the methodology in support programs for early-stage startup entrepreneurship. She pairs her practical work experience with the theoretical understanding of design thinking in her Doctoral studies, which include experimentation of the localising of Lean Service Creation to Namibia in partnership with Futurice and Future Females. Auri has lived in Namibia for over four years and considers it her second home. She gets excited by remarkable storytelling, the opportunities brought on by technology and large-scale societal phenomena.
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Our Co-Creation and Design Thinking journey for the last 2 years


Relating to our new Co-Creation service, we are conducting a study to understand how companies, NGOs and the public sector in Namibia innovate, how they foster creativity and develop new services, products or processes, and to what extent Lean methods like Design Thinking are used or known, if at all. Turipamwe has serviced the corporate landscape, the public sector and civil society for over a decade. In our work, we have come across an untapped market in supporting clients in strategy work and innovation facilitation. To meet the demand for a local service, Turipamwe underwent a Lean Service Creation process and developed its new service Co-Creation using the Design Thinking methodology.

However, in entering the Namibian market, the team decided that more awareness is needed in the use of the methodology, and its applications in a wide range of ways – the decolonised and localised, the urban and the rural. Seeking insight into the benefits, opportunities and challenges of Design Thinking in Namibia, Turipamwe ventures to conduct an original study with the aim of publishing an industrial White Paper of its findings. The findings aim to propose a way to leapfrog innovation in the country.