Client and Context
Brand Identity | Visual Communication Material | Exhibition Design
The Omeho Project amplifies the African voice on innovation and entrepreneurship and aims to
diversify the imagery of Africa seen in the West and demystify digital entrepreneurship in the South.
“The Omeho Project celebrates local startup founders and disruptive thinkers through captivating
photographs and compelling stories that raise awareness of the critical impact startups are making
on societies and economies. The way Africa is currently portrayed in Western countries contributes to
a lack of understanding about urban, contemporary, and middle-class Africa.
This can inhibit travel, trade, and business, and fuel racist views.
Meanwhile, startup entrepreneurs in southern Africa create innovative businesses that alleviate
youth unemployment, but they sometimes face opposition from people who do not share their vision.
We photographed the startup entrepreneurs, creative geniuses, and disruptive technologists in their
environments, and we scratch the surface to learn about the contemporary forms of
entrepreneurship in southern Africa.
As we celebrate the young minds who move nations forward, we raise awareness of the critical impact
entrepreneurs make on societies and economies.”